Putting the Brand Name in Its Right Place

Companies are often preoccupied with the task of choosing a name for a brand. It can be a delicate task with different considerations to make (e.g., cognitive, legal, cultural). However, there are three basic requirements that a brand name must hold to at the outset: being memorable, having a sound pleasant to the ear, and… Read More

Barbie’s 60th Birthday: Moving With Time

The Barbie Doll was created by Ruth Handler in 1959 with the thought of showing young girls (first of all her own daughter) what they can become when they grow up. Ever since then many variants of Barbie looks have been developed, manufactured and marketed by the company originally founded by her husband Elliott with… Read More