Into the Future of Unmanned Stores

Think of this: You enter a store and it is only you and the merchandise to choose from. There is no personnel in the store to talk to or to be served by. All operations are automated (robotic) by smart systems that watch, sense and “know” everything you do in the store. Thus you may not… Read More

Showing Fresh Produce of Vegetables and Fruits in Stores

In many food stores or departments, among the first things the shopper meets after entry is the display of fresh produce of vegetables and fruits. It is often the first station in the shopping trip. The produce may be presented on counters or ‘gondolas’, positioned in the centre of a wide-spaced area, and on shelves… Read More

Samsung’s Bump in a Rush to Market: Galaxy Fold

The forthcoming new model of Galaxy smartphone with a large (7.3”) foldable screen looks as a brave move by Samsung — it opens new options for consumers in using their smartphones and may lead to new patterns of behaviour. But in a rush to get its solution for a ‘larger-than-ever’ screen of a smartphone —… Read More

Extracting the Meaning, Visually

Visual rhetorical figures are not so common in advertising; good examples are hard to find. They are used infrequently probably because they require more elaboration by consumers-viewers to interpret the implicit meaning embedded in a visual rhetorical representation. Nevertheless, considering the increasing use of images in many spheres of life, including in marketing contexts, and… Read More

Recording Open-Ended Answers in Video

A new capability has been added to consumer and customer surveys in the past few years: Capturing the answers of respondents to open-ended questions in video, recorded in particular by a respondent on his or her mobile phone in selfie-mode. For many users of smartphones it should come as a natural and instinctive way to… Read More