The Attraction of Colourful Displays of Merchandise

Colour has a strong attraction power: it can capture visual attention faster than other design features; it can be inviting and appealing; and colours can evoke specific feelings and emotions of consumers. Furthermore, colours may play an important role in establishing a brand image. Henceforth, colour serves in particular as a primary tool in store… Read More

A Brand Mix-up of Entrecote

Le Relais de Venise: L’Entrecôte; Le Relais de l’Entrecôte; L’Entrecôte. The names of these restaurants are similar, partly overlapping, and they all follow the same concept of steak-frites bistro (more on the concept shortly) developed in the family Ginsete de Saurs. Yet the restaurants belong to three separate business entities within the broad family, each… Read More

Barbie’s 60th Birthday: Moving With Time

The Barbie Doll was created by Ruth Handler in 1959 with the thought of showing young girls (first of all her own daughter) what they can become when they grow up. Ever since then many variants of Barbie looks have been developed, manufactured and marketed by the company originally founded by her husband Elliott with… Read More

Extracting the Meaning, Visually

Visual rhetorical figures are not so common in advertising; good examples are hard to find. They are used infrequently probably because they require more elaboration by consumers-viewers to interpret the implicit meaning embedded in a visual rhetorical representation. Nevertheless, considering the increasing use of images in many spheres of life, including in marketing contexts, and… Read More