Choice-Based Conjoint and MaxDiff (i.e., Maximum Difference, also known as Best-Worst scaling) are advanced methods for measuring and estimating consumer preferences by means of choice experiments and discrete choice models. Conjoint Analysis is a veteran methodology, initiated in the early 1970s, for measuring multi-attribute consumer preferences, based on ranking order or rating evaluations of product… Read More
When Solving More Complex Problems
Once in a while consumers face more complex and difficult problems they need to solve in order to achieve some end goals. These problems are likely to be compounded by multiple decisions, and furthermore, some of the decisions could be inter-related or interdependent. In the process of problem solving, consumers may be required to perform… Read More
A Combined Impact of Sight and Touch on Product Choice
There is ample research and articles on the roles and effects of each of the five human senses (vision, auditory-hearing, olfactory-smell, taste and touch) on perception and higher-level cognition, emotions, decision making etc. But the senses very often do not operate in isolation from each other — two or more senses can be activated together… Read More
Into the Future of Unmanned Stores
Think of this: You enter a store and it is only you and the merchandise to choose from. There is no personnel in the store to talk to or to be served by. All operations are automated (robotic) by smart systems that watch, sense and “know” everything you do in the store. Thus you may not… Read More
Consumer / Shopper / Customer Behaviour 