Choice-Based Conjoint and MaxDiff (i.e., Maximum Difference, also known as Best-Worst scaling) are advanced methods for measuring and estimating consumer preferences by means of choice experiments and discrete choice models. Conjoint Analysis is a veteran methodology, initiated in the early 1970s, for measuring multi-attribute consumer preferences, based on ranking order or rating evaluations of product… Read More
Is Inflation in Consumer Prices Lurking for a Bite?
Countries face several economic challenges while they are trying to recover from the coronavirus pandemic: recuperating the economy from a traumatic recession (shock-induced shutdown and negative growth); increased budget deficit, possibly leading to larger debt; combatting high (and stubborn) unemployment, together with changes in the job market. But reigniting the economy might be tied with… Read More
Is a Premature Decline of Tablets in Sight?
The tablet brought the promise of a screen-based computing device that would be much easier to carry around and handle than a laptop computer while making relatively small sacrifice in screen size and computing capabilities (e.g., the kinds of software it would be able to operate efficiently). Still, the tablet should provide better display (e.g.,… Read More
Consumer / Shopper / Customer Behaviour 