Choice-Based Conjoint and MaxDiff (i.e., Maximum Difference, also known as Best-Worst scaling) are advanced methods for measuring and estimating consumer preferences by means of choice experiments and discrete choice models. Conjoint Analysis is a veteran methodology, initiated in the early 1970s, for measuring multi-attribute consumer preferences, based on ranking order or rating evaluations of product… Read More
Shopping in Social Media Platforms
Next to socialising activities in online social media networks for leisure or work, in business or politics, users also engage in shopping activities on these platforms. In particular, consumers search and check information there on their prospective purchases. Moreover, consumers tend to spend more time in social media websites, especially the younger ones (i.e., Generations… Read More
Is Inflation in Consumer Prices Lurking for a Bite?
Countries face several economic challenges while they are trying to recover from the coronavirus pandemic: recuperating the economy from a traumatic recession (shock-induced shutdown and negative growth); increased budget deficit, possibly leading to larger debt; combatting high (and stubborn) unemployment, together with changes in the job market. But reigniting the economy might be tied with… Read More
When Airplanes Fly Again
The battle against the Corona virus created an extraordinary situation, halting flights almost completely — domestic and moreover international flights. It seems furthermore unprecedented in its scale, geographic span, and duration (days still counting). The crisis already threatens airlines round the globe. The future for the aviation industry is ambiguous at the moment with a… Read More