Changing Priorities for Stores and Shops

Store and shop owners need to adjust to changes in shopper behaviour; for example: shoppers do more research online on products of relevance before visiting a physical store — they prepare for their visit and come more informed; shoppers visit a physical store or shop to browse and inspect merchandise on display first hand but… Read More

A Brand Mix-up of Entrecote

Le Relais de Venise: L’Entrecôte; Le Relais de l’Entrecôte; L’Entrecôte. The names of these restaurants are similar, partly overlapping, and they all follow the same concept of steak-frites bistro (more on the concept shortly) developed in the family Ginsete de Saurs. Yet the restaurants belong to three separate business entities within the broad family, each… Read More

Getting the Balance of Customer-Company Effort Right

One of the more frustrating experiences for a customer occurs when he or she is working hard to try resolve a problem in using a product or service of a company, while seeing that the company is doing only little to help. More and above the time and effort that the customer reluctantly has to… Read More