Building Experiences Around Tea

Drinking good quality tea is an experience inseparable from the product ‘tea’ and its attributes. The flavour and aroma of the tea are experienced by our senses (taste as well as smell). The attributes of a drink product like tea have to be felt, and consumers now are more interested in that experience than in… Read More

The Attraction of Colourful Displays of Merchandise

Colour has a strong attraction power: it can capture visual attention faster than other design features; it can be inviting and appealing; and colours can evoke specific feelings and emotions of consumers. Furthermore, colours may play an important role in establishing a brand image. Henceforth, colour serves in particular as a primary tool in store… Read More

Changing Priorities for Stores and Shops

Store and shop owners need to adjust to changes in shopper behaviour; for example: shoppers do more research online on products of relevance before visiting a physical store — they prepare for their visit and come more informed; shoppers visit a physical store or shop to browse and inspect merchandise on display first hand but… Read More

A Psychological Framework for Website Design and Usability

Usability of websites may ascribe to the ease in which visitors can navigate and find helpful information through website pages and perform tasks successfully on the website; the visual design of webpages can determine the ease, convenience, as well as pleasure, of reading text, viewing images, interacting, and getting overall self-oriented on each page visited.… Read More