Between Experience and Loyalty: The Case of Retailing

There is broad agreement, growing over the past decade, about the importance of improving and enhancing the experience of customers with companies, their brands, products or services. The journeys customers undergo, from shopping and purchasing through on-going service and support, should be streamlined and facilitated to make customer experiences more friendly and productive. It is… Read More

Digital Transformation and the Corona Pandemic

The restrictions on movement and contact imposed in the battle against the Corona virus are forcing consumers to rely more heavily on digital channels and their tools for obtaining products and services. Companies are required to provide and support more extensive digital tools of self-service for customers to be used in their homes. Some companies… Read More

Showing Fresh Produce of Vegetables and Fruits in Stores

In many food stores or departments, among the first things the shopper meets after entry is the display of fresh produce of vegetables and fruits. It is often the first station in the shopping trip. The produce may be presented on counters or ‘gondolas’, positioned in the centre of a wide-spaced area, and on shelves… Read More