Is Inflation in Consumer Prices Lurking for a Bite?

Countries face several economic challenges while they are trying to recover from the coronavirus pandemic: recuperating the economy from a traumatic recession (shock-induced shutdown and negative growth); increased budget deficit, possibly leading to larger debt; combatting high (and stubborn) unemployment, together with changes in the job market. But reigniting the economy might be tied with… Read More

Laundry Detergent Pods Are Not Like Candies

Rounded shapes and playful colours, design features that are pleasant to the eye, can increase the appeal of a product to consumers. Visual design can thus be recruited to the benefit of product marketing. But what if the appearance of the product is misleading and might convey the wrong invitation to some consumers? For instance,… Read More

Mapping Semantic and Visual Brand Associates

Brand associates are often conceived in verbal terms, as concrete descriptions and more abstract concepts; they may be captured by single words or longer phrases that express thoughts and emotions. But brands may be linked with visual images (pictures, drawings, photos) that capture the same brand ideas, sometimes even more efficiently than verbal expressions. The… Read More

Making the Environment a Factor in Business and Marketing

The 21st century faces humanity with multiple considerable challenges — economic, social, and environmental. The Corona pandemic added a salient physical challenge, by affecting our health, which is argued to be related also to environmental issues. Climate change is the most burning issue, per se, that receives top attention, and requires action. There is an… Read More

Pondering About the Post Corona Pandemic Era

While we are still deep in the coronavirus pandemic, people wonder how life will look and feel like in the aftermath. There have been major changes in behaviour of businesses and consumers since the beginning of 2020, largely compelled by concerns of people about their health and measures imposed to curb the COVID-19 disease. But… Read More

An Applied Adaptation of Visual Metaphor Elicitation

There are themes, experiences and concepts that words cannot capture and express as instinctively and vividly as visual images. Verbal probing, alternately, may not be enough to invoke respectively what goes in the minds of consumers (e.g., thoughts and feelings, beliefs and associations). However, the combination of visual images, especially photographs, with the words of… Read More

Smart Automation in Conflict

Smart automation is an integral part of the digital transformation of operations and services. However, automation goes much beyond the application of digital technologies and data when artificial intelligence (AI) and robotics are recruited to fulfill any task. Smart automation entails using capabilities of learning from data (huge amounts of data), adaptation and autonomous execution… Read More

The Personal Transporter of Segway Is Driving Off

The vertical scooter-like vehicle of Segway, the Personal Transporter (PT), takes little space and moves smoothly. Segway’s PT, created by Dean Kamen, introduced an innovative and inspiring product concept in its technology and form, easily recognizable on sight. There is something elegant about the way it looks and moves. Yet, the PT never fulfilled the… Read More

Drivers of Sharing More Personal Information on Smartphones

There must be something special about the relationship of consumers with their smartphones — they feel so close to the smartphone and confident in it that they are willing to disclose more personal and even intimate information in interactions on the device. Shiri Melumad and Robert Meyer, professors of marketing at the Wharton School in… Read More