Smart Automation in Conflict

Smart automation is an integral part of the digital transformation of operations and services. However, automation goes much beyond the application of digital technologies and data when artificial intelligence (AI) and robotics are recruited to fulfill any task. Smart automation entails using capabilities of learning from data (huge amounts of data), adaptation and autonomous execution… Read More

Drivers of Sharing More Personal Information on Smartphones

There must be something special about the relationship of consumers with their smartphones — they feel so close to the smartphone and confident in it that they are willing to disclose more personal and even intimate information in interactions on the device. Shiri Melumad and Robert Meyer, professors of marketing at the Wharton School in… Read More