There must be something special about the relationship of consumers with their smartphones — they feel so close to the smartphone and confident in it that they are willing to disclose more personal and even intimate information in interactions on the device. Shiri Melumad and Robert Meyer, professors of marketing at the Wharton School in… Read More
The Attraction of Colourful Displays of Merchandise
Colour has a strong attraction power: it can capture visual attention faster than other design features; it can be inviting and appealing; and colours can evoke specific feelings and emotions of consumers. Furthermore, colours may play an important role in establishing a brand image. Henceforth, colour serves in particular as a primary tool in store… Read More
Consumer / Shopper / Customer Behaviour 