A Psychological Framework for Website Design and Usability

Usability of websites may ascribe to the ease in which visitors can navigate and find helpful information through website pages and perform tasks successfully on the website; the visual design of webpages can determine the ease, convenience, as well as pleasure, of reading text, viewing images, interacting, and getting overall self-oriented on each page visited.… Read More

Into the Future of Unmanned Stores

Think of this: You enter a store and it is only you and the merchandise to choose from. There is no personnel in the store to talk to or to be served by. All operations are automated (robotic) by smart systems that watch, sense and “know” everything you do in the store. Thus you may not… Read More

Samsung’s Bump in a Rush to Market: Galaxy Fold

The forthcoming new model of Galaxy smartphone with a large (7.3”) foldable screen looks as a brave move by Samsung — it opens new options for consumers in using their smartphones and may lead to new patterns of behaviour. But in a rush to get its solution for a ‘larger-than-ever’ screen of a smartphone —… Read More

Barbie’s 60th Birthday: Moving With Time

The Barbie Doll was created by Ruth Handler in 1959 with the thought of showing young girls (first of all her own daughter) what they can become when they grow up. Ever since then many variants of Barbie looks have been developed, manufactured and marketed by the company originally founded by her husband Elliott with… Read More

Extracting the Meaning, Visually

Visual rhetorical figures are not so common in advertising; good examples are hard to find. They are used infrequently probably because they require more elaboration by consumers-viewers to interpret the implicit meaning embedded in a visual rhetorical representation. Nevertheless, considering the increasing use of images in many spheres of life, including in marketing contexts, and… Read More