Two important technological developments with transformational power in vehicles are taking place side-by-side: electric vehicles (EV) and autonomous vehicles (AV). They have the power of transforming consumers’ experiences of driving their cars, or travelling as passengers, and maintaining them, possibly changing the way consumers perceive passenger vehicles in whole. The purposes and functionalities of the… Read More
Making the Environment a Factor in Business and Marketing
The 21st century faces humanity with multiple considerable challenges — economic, social, and environmental. The Corona pandemic added a salient physical challenge, by affecting our health, which is argued to be related also to environmental issues. Climate change is the most burning issue, per se, that receives top attention, and requires action. There is an… Read More
Samsung’s Bump in a Rush to Market: Galaxy Fold
The forthcoming new model of Galaxy smartphone with a large (7.3”) foldable screen looks as a brave move by Samsung — it opens new options for consumers in using their smartphones and may lead to new patterns of behaviour. But in a rush to get its solution for a ‘larger-than-ever’ screen of a smartphone —… Read More
Consumer / Shopper / Customer Behaviour 