Globus: A Department Store Changes Its Face

A visitor returning to the flagship department store of the Swiss chain GLOBUS in central Zurich after a long absence is headed for a surprise. The visiting shopper is about to encounter on entry a completely different landscape — bright and flashy, with a large avenue stretching from the front entrance (on Bahnhofstrasse) to the… Read More

Marketing-Driven Financial Valuation of Brands

Assessments of the monetary value of brands has long interested and motivated the management of firms, and their investors. From a business perspective, the financial value is a preferred measure of brand equity or return-on-investment in brands. But a brand is a marketing-driven and consumer-based entity, and hence one cannot detach the financial value of… Read More

Digital Changes Coming Ahead for Marketers and Consumers

The digital landscape in marketing and e-commerce is fluid and evolving continuously. In the meantime, the patterns and habits of consumer shopping behaviour also keep changing. Most notably in recent times, consumers were driven to modify their shopping behaviour due to restrictions imposed during the course of the coronavirus pandemic. However, consumers have had to… Read More

Shopping in Social Media Platforms

Next to socialising activities in online social media networks for leisure or work, in business or politics, users also engage in shopping activities on these platforms. In particular, consumers search and check information there on their prospective purchases. Moreover, consumers tend to spend more time in social media websites, especially the younger ones (i.e., Generations… Read More

Working Towards Display of Less Merchandise in Stores

As consumers purchase online more frequently, and in larger volumes, the experience of shopping in brick-and-mortar stores is changing. Consumers these days could be looking for something different than before when shopping in stores; and so, the roles of physical stores also have to be modified with the changes in consumers’ tastes and shopping behaviour.… Read More

Facilitating Shopping With Visual Search

Consumers frequently tackle a difficulty when trying to trace a product similar to one they have seen somewhere and they wish to purchase. It could be a product already in their possession at home and they want to replace or complement it with a new one that looks alike, or it may be a product… Read More

Retail in Recovery

Wherever relief from COVID-19 is evident, we can see signs of recovery in offline retail, that is at physical stores and shops. In the first months of 2021 countries have lapsed again into third and fourth waves of COVID and lockdowns, which caused a reversal of earlier signs of recovery experienced. But where a recent… Read More

Pondering About the Post Corona Pandemic Era

While we are still deep in the coronavirus pandemic, people wonder how life will look and feel like in the aftermath. There have been major changes in behaviour of businesses and consumers since the beginning of 2020, largely compelled by concerns of people about their health and measures imposed to curb the COVID-19 disease. But… Read More

Between Experience and Loyalty: The Case of Retailing

There is broad agreement, growing over the past decade, about the importance of improving and enhancing the experience of customers with companies, their brands, products or services. The journeys customers undergo, from shopping and purchasing through on-going service and support, should be streamlined and facilitated to make customer experiences more friendly and productive. It is… Read More

A New Opportunity Arises for Pop-Up Stores

Temporary stores pop-up in recent years more frequently in different retail locations such as central shopping districts (e.g., on high-streets or inside urban quarters) and in malls; as you might expect, they are called Pop-Up Stores. These stores or shops may operate for as short as a few days to as long as two or… Read More