In the Mood: Consumer Confidence

‘Consumer Confidence’ is a contentious construct, subject to multiple views and versions on how it should be measured. The predictive power of a Consumer Confidence Index (CCI), at the macro and micro levels, is also given to argument. Yet measures of consumer confidence are applied in economic discourse as a useful indication of ongoing consumers’… Read More

Changing Priorities for Stores and Shops

Store and shop owners need to adjust to changes in shopper behaviour; for example: shoppers do more research online on products of relevance before visiting a physical store — they prepare for their visit and come more informed; shoppers visit a physical store or shop to browse and inspect merchandise on display first hand but… Read More

A Psychological Framework for Website Design and Usability

Usability of websites may ascribe to the ease in which visitors can navigate and find helpful information through website pages and perform tasks successfully on the website; the visual design of webpages can determine the ease, convenience, as well as pleasure, of reading text, viewing images, interacting, and getting overall self-oriented on each page visited.… Read More