In early January 2021, Burger King made public its reformed visual concept for the hamburgers restaurant brand. It includes a new logo icon together with a whole collection of visual brand features; they will appear everywhere identified with Burger King: restaurants (signage, interior design), menu boards, staff uniform, website and mobile app, packaging of meals,… Read More
Pondering About the Post Corona Pandemic Era
While we are still deep in the coronavirus pandemic, people wonder how life will look and feel like in the aftermath. There have been major changes in behaviour of businesses and consumers since the beginning of 2020, largely compelled by concerns of people about their health and measures imposed to curb the COVID-19 disease. But… Read More
When Airplanes Fly Again
The battle against the Corona virus created an extraordinary situation, halting flights almost completely — domestic and moreover international flights. It seems furthermore unprecedented in its scale, geographic span, and duration (days still counting). The crisis already threatens airlines round the globe. The future for the aviation industry is ambiguous at the moment with a… Read More
Whole Foods Market in the Hands of Amazon
When Amazon.com acquired the food retail chain Whole Foods Market in the summer of 2017 (for $13.2bn), it stirred bafflement mixed with speculations: What is happening here? To what aim does the giant e-commerce retailer need physical stores of a natural and organic food retail chain? Customers were worried out of concern about what Amazon… Read More