Countries face several economic challenges while they are trying to recover from the coronavirus pandemic: recuperating the economy from a traumatic recession (shock-induced shutdown and negative growth); increased budget deficit, possibly leading to larger debt; combatting high (and stubborn) unemployment, together with changes in the job market. But reigniting the economy might be tied with… Read More
Stepping Forward to the Past: Burger King’s Visual Brand Re-Design
In early January 2021, Burger King made public its reformed visual concept for the hamburgers restaurant brand. It includes a new logo icon together with a whole collection of visual brand features; they will appear everywhere identified with Burger King: restaurants (signage, interior design), menu boards, staff uniform, website and mobile app, packaging of meals,… Read More
A Brand Mix-up of Entrecote
Le Relais de Venise: L’Entrecôte; Le Relais de l’Entrecôte; L’Entrecôte. The names of these restaurants are similar, partly overlapping, and they all follow the same concept of steak-frites bistro (more on the concept shortly) developed in the family Ginsete de Saurs. Yet the restaurants belong to three separate business entities within the broad family, each… Read More
Consumer / Shopper / Customer Behaviour 