In recent years shopping centres are inclined to re-evaluate their goals and the functions they are required to fulfill for their customers. The proprietors are facing growing difficulties to attract shoppers to visit and buy at the stores in their shopping centres. Electronic commerce is considered a major factor contributing to the decrease in consumer… Read More
A Brand Mix-up of Entrecote
Le Relais de Venise: L’Entrecôte; Le Relais de l’Entrecôte; L’Entrecôte. The names of these restaurants are similar, partly overlapping, and they all follow the same concept of steak-frites bistro (more on the concept shortly) developed in the family Ginsete de Saurs. Yet the restaurants belong to three separate business entities within the broad family, each… Read More
Is a Premature Decline of Tablets in Sight?
The tablet brought the promise of a screen-based computing device that would be much easier to carry around and handle than a laptop computer while making relatively small sacrifice in screen size and computing capabilities (e.g., the kinds of software it would be able to operate efficiently). Still, the tablet should provide better display (e.g.,… Read More
Into the Future of Unmanned Stores
Think of this: You enter a store and it is only you and the merchandise to choose from. There is no personnel in the store to talk to or to be served by. All operations are automated (robotic) by smart systems that watch, sense and “know” everything you do in the store. Thus you may not… Read More
Showing Fresh Produce of Vegetables and Fruits in Stores
In many food stores or departments, among the first things the shopper meets after entry is the display of fresh produce of vegetables and fruits. It is often the first station in the shopping trip. The produce may be presented on counters or ‘gondolas’, positioned in the centre of a wide-spaced area, and on shelves… Read More
Samsung’s Bump in a Rush to Market: Galaxy Fold
The forthcoming new model of Galaxy smartphone with a large (7.3”) foldable screen looks as a brave move by Samsung — it opens new options for consumers in using their smartphones and may lead to new patterns of behaviour. But in a rush to get its solution for a ‘larger-than-ever’ screen of a smartphone —… Read More
Extracting the Meaning, Visually
Visual rhetorical figures are not so common in advertising; good examples are hard to find. They are used infrequently probably because they require more elaboration by consumers-viewers to interpret the implicit meaning embedded in a visual rhetorical representation. Nevertheless, considering the increasing use of images in many spheres of life, including in marketing contexts, and… Read More
Recording Open-Ended Answers in Video
A new capability has been added to consumer and customer surveys in the past few years: Capturing the answers of respondents to open-ended questions in video, recorded in particular by a respondent on his or her mobile phone in selfie-mode. For many users of smartphones it should come as a natural and instinctive way to… Read More
Consumer / Shopper / Customer Behaviour 