For a fifth year in a row, consumers worldwide are living in an era that can be closely described as very busy, oftentimes turbulent, and full of challenges. It is an unstable era. The events or developments of this era, explicitly or through their consequences, touch on multiple areas: health-oriented, economic, political, socio-cultural, and technological.… Read More
An Applied Adaptation of Visual Metaphor Elicitation
There are themes, experiences and concepts that words cannot capture and express as instinctively and vividly as visual images. Verbal probing, alternately, may not be enough to invoke respectively what goes in the minds of consumers (e.g., thoughts and feelings, beliefs and associations). However, the combination of visual images, especially photographs, with the words of… Read More
Recording Open-Ended Answers in Video
A new capability has been added to consumer and customer surveys in the past few years: Capturing the answers of respondents to open-ended questions in video, recorded in particular by a respondent on his or her mobile phone in selfie-mode. For many users of smartphones it should come as a natural and instinctive way to… Read More
Consumer / Shopper / Customer Behaviour 