Seeing or hearing a beautiful creation — of art, design, or nature — usually makes us feel good, bringing in us a feeling of pleasure, elevation, calm or thrill. Often enough, the aesthetics of a scenery, artefact or person is realised almost instantly (i.e., astounding beauty). Neuroaesthetics, a young field of the neurosciences, is devoted… Read More
Aesthetics Can Have Intelligence
Aesthetics is a fundamental aspect of product design. The visual design of a product affects the quality of consumers’ interaction with it, their usage of the product, and actually the product experience as a whole. Aesthetic appearance in particular contributes to the pleasure of viewing and utilising a product, whether it is a physical artefact… Read More
Consumer / Shopper / Customer Behaviour 