At the beginning of 2025 the British car company Jaguar Land Rover (JLR) introduced its bold rebranding of Jaguar, famously known for its sports and luxury cars. The rebranding concept presents a turnaround of the brand in the sense that it seems to depart from the way many people have thought of Jaguar (i.e., its… Read More
When Aesthetics Meets Neuroscience: Neuroaesthetics
Seeing or hearing a beautiful creation — of art, design, or nature — usually makes us feel good, bringing in us a feeling of pleasure, elevation, calm or thrill. Often enough, the aesthetics of a scenery, artefact or person is realised almost instantly (i.e., astounding beauty). Neuroaesthetics, a young field of the neurosciences, is devoted… Read More
