At the beginning of 2025 the British car company Jaguar Land Rover (JLR) introduced its bold rebranding of Jaguar, famously known for its sports and luxury cars. The rebranding concept presents a turnaround of the brand in the sense that it seems to depart from the way many people have thought of Jaguar (i.e., its… Read More
Ambivalent Times for Watches
The global market for watches is fluctuating amid shifts in macroeconomic conditions, technological developments, and thereof adaptive changes in consumer preferences. This situation seems to put under strain particularly the Swiss watch industry. The compromising situation for the Swiss watchmakers has been evolving for some time now, at least since 2015, affecting the revenues from… Read More
Jelmoli Prepares for a New but Different Chapter in Its Retailing Legacy
Jelmoli is a Swiss department store in Zürich well-known to residents and visitors of the city. Last year (2023) the retail brand celebrated “190 Years of Jelmoli” with the tagline “Full of Stories” (e.g., posted on the store’s front windows). However, this celebration also marks in all likelihood a conclusion of its function as a… Read More
Globus: A Department Store Changes Its Face
A visitor returning to the flagship department store of the Swiss chain GLOBUS in central Zurich after a long absence is headed for a surprise. The visiting shopper is about to encounter on entry a completely different landscape — bright and flashy, with a large avenue stretching from the front entrance (on Bahnhofstrasse) to the… Read More
Consumer / Shopper / Customer Behaviour 