Rick, who is unhappy with the increased frequency of repairs that his current car requires, intends to buy a new car to replace it within the next six months. Sandy, on the other hand, has her mind set on buying a bicycle in the coming month to help her move around more freely within the… Read More
Understanding Consumer Approach to Transformational Vehicle Technologies
Two important technological developments with transformational power in vehicles are taking place side-by-side: electric vehicles (EV) and autonomous vehicles (AV). They have the power of transforming consumers’ experiences of driving their cars, or travelling as passengers, and maintaining them, possibly changing the way consumers perceive passenger vehicles in whole. The purposes and functionalities of the… Read More
Consumer / Shopper / Customer Behaviour 