Companies are often preoccupied with the task of choosing a name for a brand. It can be a delicate task with different considerations to make (e.g., cognitive, legal, cultural). However, there are three basic requirements that a brand name must hold to at the outset: being memorable, having a sound pleasant to the ear, and… Read More
Stepping Forward to the Past: Burger King’s Visual Brand Re-Design
In early January 2021, Burger King made public its reformed visual concept for the hamburgers restaurant brand. It includes a new logo icon together with a whole collection of visual brand features; they will appear everywhere identified with Burger King: restaurants (signage, interior design), menu boards, staff uniform, website and mobile app, packaging of meals,… Read More
Consumer / Shopper / Customer Behaviour 