The landscape in food stores is gradually changing with a transition of retailers from printed price labels to digital price tags, formally known as electronic shelf labels (ESLs). When looking from some distance, shoppers may not notice the difference in appearance of the label, but the digital price display can have implications that shoppers may… Read More
Directions for the Future of Research on Consumer Behaviour
There are so many changes and developments that have taken place since the start of the 21st century to talk about — social, technological, and environmental; the social dimension includes both socio-economic and socio-political changes. Consumers are affected by the shifts that surround them, modifying and adapting their behaviours of shopping, purchase and consumption. In… Read More
From Research Findings to Business Decisions: Reporting or Telling a Story?
It is a challenge that follows marketing and consumer research for many years: How to get not only the interest of business decision-makers in the findings from research but also their readiness to implement their lessons from the research? More than being intrigued and interested in the details of analytic findings, business decision-makers (e.g., owners,… Read More
Shopping in Social Media Platforms
Next to socialising activities in online social media networks for leisure or work, in business or politics, users also engage in shopping activities on these platforms. In particular, consumers search and check information there on their prospective purchases. Moreover, consumers tend to spend more time in social media websites, especially the younger ones (i.e., Generations… Read More
Mapping Semantic and Visual Brand Associates
Brand associates are often conceived in verbal terms, as concrete descriptions and more abstract concepts; they may be captured by single words or longer phrases that express thoughts and emotions. But brands may be linked with visual images (pictures, drawings, photos) that capture the same brand ideas, sometimes even more efficiently than verbal expressions. The… Read More
Consumer / Shopper / Customer Behaviour 