The New Branding of Jaguar in Artful Colours

At the beginning of 2025 the British car company Jaguar Land Rover (JLR) introduced its bold rebranding of Jaguar, famously known for its sports and luxury cars. The rebranding concept presents a turnaround of the brand in the sense that it seems to depart from the way many people have thought of Jaguar (i.e., its… Read More

Stepping Forward to the Past: Burger King’s Visual Brand Re-Design

In early January 2021, Burger King made public its reformed visual concept for the hamburgers restaurant brand. It includes a new logo icon together with a whole collection of visual brand features; they will appear everywhere identified with Burger King: restaurants (signage, interior design), menu boards, staff uniform, website and mobile app, packaging of meals,… Read More