The Magnum ice cream brand, best known over the world for its popsicles, demerged in 2025 from its parent company Unilever. Unilever actually spins-off its entire multi-brand ice cream division (valued at €15bn), founding thereafter The Magnum Ice Cream Company (TMICC). The move started in July 2025 and was completed by the end of the… Read More
Digital Price Display: Opportunity & Risk
The landscape in food stores is gradually changing with a transition of retailers from printed price labels to digital price tags, formally known as electronic shelf labels (ESLs). When looking from some distance, shoppers may not notice the difference in appearance of the label, but the digital price display can have implications that shoppers may… Read More
A Road Map to Customer Insights
In the crossroads of marketing research and customer research, a field of customer insights is flourishing. Instead of talking merely about research findings and conclusions, practitioners (managers and professionals) are developing and discussing customer insights. The term ‘insight’ does sound deeper and more clever, with potentially more ingenuine and farther-reaching meanings and implications. Especially when… Read More
Consumer / Shopper / Customer Behaviour 