A new generation of automated smart vending machines, including refrigerators and coolers, is taking its place within stores (e.g., food, pharma, convenience) and in public spaces (e.g., train stations & airports, malls, service waiting lounges). There is variation in their models and features, but they have some common characteristics: they are AI-augmented, data-driven, and often… Read More
Digital Price Display: Opportunity & Risk
The landscape in food stores is gradually changing with a transition of retailers from printed price labels to digital price tags, formally known as electronic shelf labels (ESLs). When looking from some distance, shoppers may not notice the difference in appearance of the label, but the digital price display can have implications that shoppers may… Read More
A Glimpse on New Advances in Segmentation
Segmentation is a fundamental topic in marketing strategy. Appreciation of its importance has continuously grown since the 1950s. Segmentation is crucial to targeting messages, fitting preferences of different consumer groups, or creating other types of differentiated programmes. In consumer marketing, segmentation may be based on demographics, perceptions and attitudes (mental constructs more generally), and behavioural… Read More
Digital Changes Coming Ahead for Marketers and Consumers
The digital landscape in marketing and e-commerce is fluid and evolving continuously. In the meantime, the patterns and habits of consumer shopping behaviour also keep changing. Most notably in recent times, consumers were driven to modify their shopping behaviour due to restrictions imposed during the course of the coronavirus pandemic. However, consumers have had to… Read More
Retail in Recovery
Wherever relief from COVID-19 is evident, we can see signs of recovery in offline retail, that is at physical stores and shops. In the first months of 2021 countries have lapsed again into third and fourth waves of COVID and lockdowns, which caused a reversal of earlier signs of recovery experienced. But where a recent… Read More
Consumer / Shopper / Customer Behaviour 