Every now and then people need a little help to ‘boost their energy’. To the rescue comes the ‘energy drink’ (e.g., Red Bull, Monster, Rockstar, and more recently Prime). It is an invigorating, non-alcoholic drink, but one that usually contains high levels of sugar, caffeine, and other stimulants to create its effect. Energy drinks have… Read More
Facilitating Shopping With Visual Search
Consumers frequently tackle a difficulty when trying to trace a product similar to one they have seen somewhere and they wish to purchase. It could be a product already in their possession at home and they want to replace or complement it with a new one that looks alike, or it may be a product… Read More
Consumer / Shopper / Customer Behaviour 