A new generation of automated smart vending machines, including refrigerators and coolers, is taking its place within stores (e.g., food, pharma, convenience) and in public spaces (e.g., train stations & airports, malls, service waiting lounges). There is variation in their models and features, but they have some common characteristics: they are AI-augmented, data-driven, and often… Read More
A Glimpse on New Advances in Segmentation
Segmentation is a fundamental topic in marketing strategy. Appreciation of its importance has continuously grown since the 1950s. Segmentation is crucial to targeting messages, fitting preferences of different consumer groups, or creating other types of differentiated programmes. In consumer marketing, segmentation may be based on demographics, perceptions and attitudes (mental constructs more generally), and behavioural… Read More
Understanding Consumer Approach to Transformational Vehicle Technologies
Two important technological developments with transformational power in vehicles are taking place side-by-side: electric vehicles (EV) and autonomous vehicles (AV). They have the power of transforming consumers’ experiences of driving their cars, or travelling as passengers, and maintaining them, possibly changing the way consumers perceive passenger vehicles in whole. The purposes and functionalities of the… Read More
Facilitating Shopping With Visual Search
Consumers frequently tackle a difficulty when trying to trace a product similar to one they have seen somewhere and they wish to purchase. It could be a product already in their possession at home and they want to replace or complement it with a new one that looks alike, or it may be a product… Read More
Consumer / Shopper / Customer Behaviour 