Seeing or hearing a beautiful creation — of art, design, or nature — usually makes us feel good, bringing in us a feeling of pleasure, elevation, calm or thrill. Often enough, the aesthetics of a scenery, artefact or person is realised almost instantly (i.e., astounding beauty). Neuroaesthetics, a young field of the neurosciences, is devoted… Read More
When Solving More Complex Problems
Once in a while consumers face more complex and difficult problems they need to solve in order to achieve some end goals. These problems are likely to be compounded by multiple decisions, and furthermore, some of the decisions could be inter-related or interdependent. In the process of problem solving, consumers may be required to perform… Read More
Smart Automation in Conflict
Smart automation is an integral part of the digital transformation of operations and services. However, automation goes much beyond the application of digital technologies and data when artificial intelligence (AI) and robotics are recruited to fulfill any task. Smart automation entails using capabilities of learning from data (huge amounts of data), adaptation and autonomous execution… Read More
Drivers of Sharing More Personal Information on Smartphones
There must be something special about the relationship of consumers with their smartphones — they feel so close to the smartphone and confident in it that they are willing to disclose more personal and even intimate information in interactions on the device. Shiri Melumad and Robert Meyer, professors of marketing at the Wharton School in… Read More
Consumer / Shopper / Customer Behaviour 