Seeing or hearing a beautiful creation — of art, design, or nature — usually makes us feel good, bringing in us a feeling of pleasure, elevation, calm or thrill. Often enough, the aesthetics of a scenery, artefact or person is realised almost instantly (i.e., astounding beauty). Neuroaesthetics, a young field of the neurosciences, is devoted… Read More
A Combined Impact of Sight and Touch on Product Choice
There is ample research and articles on the roles and effects of each of the five human senses (vision, auditory-hearing, olfactory-smell, taste and touch) on perception and higher-level cognition, emotions, decision making etc. But the senses very often do not operate in isolation from each other — two or more senses can be activated together… Read More
Laundry Detergent Pods Are Not Like Candies
Rounded shapes and playful colours, design features that are pleasant to the eye, can increase the appeal of a product to consumers. Visual design can thus be recruited to the benefit of product marketing. But what if the appearance of the product is misleading and might convey the wrong invitation to some consumers? For instance,… Read More
Aesthetics Can Have Intelligence
Aesthetics is a fundamental aspect of product design. The visual design of a product affects the quality of consumers’ interaction with it, their usage of the product, and actually the product experience as a whole. Aesthetic appearance in particular contributes to the pleasure of viewing and utilising a product, whether it is a physical artefact… Read More
Consumer / Shopper / Customer Behaviour 