In the crossroads of marketing research and customer research, a field of customer insights is flourishing. Instead of talking merely about research findings and conclusions, practitioners (managers and professionals) are developing and discussing customer insights. The term ‘insight’ does sound deeper and more clever, with potentially more ingenuine and farther-reaching meanings and implications. Especially when… Read More
Welcome to CSC-Behaviour Blog — most recent posts on the Blog are listed below:
Facilitating Shopping With Visual Search
Consumers frequently tackle a difficulty when trying to trace a product similar to one they have seen somewhere and they wish to purchase. It could be a product already in their possession at home and they want to replace or complement it with a new one that looks alike, or it may be a product… Read More
A Combined Impact of Sight and Touch on Product Choice
There is ample research and articles on the roles and effects of each of the five human senses (vision, auditory-hearing, olfactory-smell, taste and touch) on perception and higher-level cognition, emotions, decision making etc. But the senses very often do not operate in isolation from each other — two or more senses can be activated together… Read More
An Illusion of Living in the 1970s: The Design and Experience
The cinema film ‘La Belle Époque‘ (France 2019, Director & Writer Nicholas Bedos) is intriguing, amusing, and in some moments fascinating. The story and scenery are quite unusual, having many aspects, and holding some surprises. Beyond the story of this romantic comedy, viewers are introduced to a special experiential production of past periods that customers… Read More
Is Inflation in Consumer Prices Lurking for a Bite?
Countries face several economic challenges while they are trying to recover from the coronavirus pandemic: recuperating the economy from a traumatic recession (shock-induced shutdown and negative growth); increased budget deficit, possibly leading to larger debt; combatting high (and stubborn) unemployment, together with changes in the job market. But reigniting the economy might be tied with… Read More
Retail in Recovery
Wherever relief from COVID-19 is evident, we can see signs of recovery in offline retail, that is at physical stores and shops. In the first months of 2021 countries have lapsed again into third and fourth waves of COVID and lockdowns, which caused a reversal of earlier signs of recovery experienced. But where a recent… Read More
Mapping Semantic and Visual Brand Associates
Brand associates are often conceived in verbal terms, as concrete descriptions and more abstract concepts; they may be captured by single words or longer phrases that express thoughts and emotions. But brands may be linked with visual images (pictures, drawings, photos) that capture the same brand ideas, sometimes even more efficiently than verbal expressions. The… Read More
Designing Customer Experiences Around Personas
When mapping customer journeys, it would help to design and direct them with regard to personas of customers, ‘profile’ concepts of plausible types of customers that seem real and approachable. Having the image of a customer before one’s eyes with human traits, background, attitudes and preferences, can make it easier to plan and prepare for… Read More
Stepping Forward to the Past: Burger King’s Visual Brand Re-Design
In early January 2021, Burger King made public its reformed visual concept for the hamburgers restaurant brand. It includes a new logo icon together with a whole collection of visual brand features; they will appear everywhere identified with Burger King: restaurants (signage, interior design), menu boards, staff uniform, website and mobile app, packaging of meals,… Read More