Le Relais de Venise: L’Entrecôte; Le Relais de l’Entrecôte; L’Entrecôte. The names of these restaurants are similar, partly overlapping, and they all follow the same concept of steak-frites bistro (more on the concept shortly) developed in the family Ginsete de Saurs. Yet the restaurants belong to three separate business entities within the broad family, each… Read More
Welcome to CSC-Behaviour Blog — most recent posts on the Blog are listed below:
A Psychological Framework for Website Design and Usability
Usability of websites may ascribe to the ease in which visitors can navigate and find helpful information through website pages and perform tasks successfully on the website; the visual design of webpages can determine the ease, convenience, as well as pleasure, of reading text, viewing images, interacting, and getting overall self-oriented on each page visited.… Read More
Whole Foods Market in the Hands of Amazon
When Amazon.com acquired the food retail chain Whole Foods Market in the summer of 2017 (for $13.2bn), it stirred bafflement mixed with speculations: What is happening here? To what aim does the giant e-commerce retailer need physical stores of a natural and organic food retail chain? Customers were worried out of concern about what Amazon… Read More
Is a Premature Decline of Tablets in Sight?
The tablet brought the promise of a screen-based computing device that would be much easier to carry around and handle than a laptop computer while making relatively small sacrifice in screen size and computing capabilities (e.g., the kinds of software it would be able to operate efficiently). Still, the tablet should provide better display (e.g.,… Read More
Into the Future of Unmanned Stores
Think of this: You enter a store and it is only you and the merchandise to choose from. There is no personnel in the store to talk to or to be served by. All operations are automated (robotic) by smart systems that watch, sense and “know” everything you do in the store. Thus you may not… Read More
Getting the Balance of Customer-Company Effort Right
One of the more frustrating experiences for a customer occurs when he or she is working hard to try resolve a problem in using a product or service of a company, while seeing that the company is doing only little to help. More and above the time and effort that the customer reluctantly has to… Read More
Showing Fresh Produce of Vegetables and Fruits in Stores
In many food stores or departments, among the first things the shopper meets after entry is the display of fresh produce of vegetables and fruits. It is often the first station in the shopping trip. The produce may be presented on counters or ‘gondolas’, positioned in the centre of a wide-spaced area, and on shelves… Read More
Samsung’s Bump in a Rush to Market: Galaxy Fold
The forthcoming new model of Galaxy smartphone with a large (7.3”) foldable screen looks as a brave move by Samsung — it opens new options for consumers in using their smartphones and may lead to new patterns of behaviour. But in a rush to get its solution for a ‘larger-than-ever’ screen of a smartphone —… Read More
Barbie’s 60th Birthday: Moving With Time
The Barbie Doll was created by Ruth Handler in 1959 with the thought of showing young girls (first of all her own daughter) what they can become when they grow up. Ever since then many variants of Barbie looks have been developed, manufactured and marketed by the company originally founded by her husband Elliott with… Read More
Extracting the Meaning, Visually
Visual rhetorical figures are not so common in advertising; good examples are hard to find. They are used infrequently probably because they require more elaboration by consumers-viewers to interpret the implicit meaning embedded in a visual rhetorical representation. Nevertheless, considering the increasing use of images in many spheres of life, including in marketing contexts, and… Read More
