Consumers frequently tackle a difficulty when trying to trace a product similar to one they have seen somewhere and they wish to purchase. It could be a product already in their possession at home and they want to replace or complement it with a new one that looks alike, or it may be a product… Read More
There is ample research and articles on the roles and effects of each of the five human senses (vision, auditory-hearing, olfactory-smell, taste and touch) on perception and higher-level cognition, emotions, decision making etc. But the senses very often do not operate in isolation from each other — two or more senses can be activated together… Read More
The cinema film ‘La Belle Époque‘ (France 2019, Director & Writer Nicholas Bedos) is intriguing, amusing, and in some moments fascinating. The story and scenery are quite unusual, having many aspects, and holding some surprises. Beyond the story of this romantic comedy, viewers are introduced to a special experiential production of past periods that customers… Read More
Rounded shapes and playful colours, design features that are pleasant to the eye, can increase the appeal of a product to consumers. Visual design can thus be recruited to the benefit of product marketing. But what if the appearance of the product is misleading and might convey the wrong invitation to some consumers? For instance,… Read More
In early January 2021, Burger King made public its reformed visual concept for the hamburgers restaurant brand. It includes a new logo icon together with a whole collection of visual brand features; they will appear everywhere identified with Burger King: restaurants (signage, interior design), menu boards, staff uniform, website and mobile app, packaging of meals,… Read More
Temporary stores pop-up in recent years more frequently in different retail locations such as central shopping districts (e.g., on high-streets or inside urban quarters) and in malls; as you might expect, they are called Pop-Up Stores. These stores or shops may operate for as short as a few days to as long as two or… Read More
Aesthetics is a fundamental aspect of product design. The visual design of a product affects the quality of consumers’ interaction with it, their usage of the product, and actually the product experience as a whole. Aesthetic appearance in particular contributes to the pleasure of viewing and utilising a product, whether it is a physical artefact… Read More
Drinking good quality tea is an experience inseparable from the product ‘tea’ and its attributes. The flavour and aroma of the tea are experienced by our senses (taste as well as smell). The attributes of a drink product like tea have to be felt, and consumers now are more interested in that experience than in… Read More
Colour has a strong attraction power: it can capture visual attention faster than other design features; it can be inviting and appealing; and colours can evoke specific feelings and emotions of consumers. Furthermore, colours may play an important role in establishing a brand image. Henceforth, colour serves in particular as a primary tool in store… Read More
Store and shop owners need to adjust to changes in shopper behaviour; for example: shoppers do more research online on products of relevance before visiting a physical store — they prepare for their visit and come more informed; shoppers visit a physical store or shop to browse and inspect merchandise on display first hand but… Read More
Consumer / Shopper / Customer Behaviour